For the trillion-dollar global CPG industry, updating the technology behind the coupon will generate billions in cost savings & new revenues from vastly improved fraud prevention and marketing activations.
Brandi Johnson of The Coupon Bureau spent years developing a new industry-level standard for smart coupons with leading CPG brands. Now she's joining forces with Fobi to make sure that the coupon of the future will work seamlessly for any retailer and all their customers.
This week, we talk to Brandi about what the new "8112" coupon standard means for the world's largest CPG companies - and how Fobi's universal data integration and wallet pass solution will help make it accessible to anyone, anywhere.
Read the full transcript for Episode 14